A recent McKinsey report offers interesting insights into the changed role(s) of designers in organizations: “Design the business, not just the product”.
This may come as no surprise to those involved in latest design research or design(-erly)-based businesses. The interesting point is that this report is based on a fairly broad empirical study demonstrating the (mostly positive) impact of a broader understanding of designers’ roles and functions in companies. “Instead of trying to ‘protect’ designers within the design studio, leading Chief Design Officers (CDOs) work with the C-suite to embed designers into cross-functional teams and give them the training and the tools needed to collaborate and lead successfully.”
Univ. Prof. Dr. | University of Vienna | Dept. of Philosophy and Vienna Cognitive Science Hub