According to a Fortune 500 survey 93% of CEOs do not believe that the goal of a company should be to focus on making profits only. Especially in times of crisis the power of purpose and the importance of engaging for the benefit of society becomes evident. However, how is it possible to find an answer to what is an organization’s reason for its being and how it may have a thriving impact on the needs of society and the environment? In this article McKinsey develops an insightful list of questions and a roadmap on how to develop and engage in purpose and how to place purpose at the core of an organization.
Univ. Prof. Dr. | University of Vienna | Dept. of Philosophy and Vienna Cognitive Science Hub