Erste Seite Zurück Weiter Letzte Seite Grafik
Notizen:
It is difficult to write a theory about media, since writing a theory on media presupposes the use of media. Therefore a medium could only be reflected in the relation of media (on pluralism see Fromme 1997). Comparing computer technology to books shows certain differences in the physical dimension of the medium: Books consist of colour on paper. The paper is tied in numbered sequences.
The colour is most often used to form letters. Letters are dominantly used in books, in doing so matching the arrangement of the tied paper (McLuhan 1992). This arrangement is characteristic for the production of equal copies: Books require knowledge to be arrange in linear sequences that are reproduced in equal copies.
This well known structure of books requires for a certain style of instruction: The idea of „everybody learns the same thing equally“ (Comenius) and the idea of an single perfect learning sequence were reflecting the equal copies of books.
This ideas changes when another medium gets culturally predominant. How could computer technology be understood from this perspective?