Suzana Jovicic

Suzana Jovicic studied Social and Cultural Anthropology (BA) at the University of Vienna and subsequently Psychological and Psychiatric Anthropology (MSc) at the Brunel University, London. In 2017 she received the DOC-team scholarship by the Austrian Academy of Sciences and is currently PhD researcher at the Institute of Social and Cultural Anthropology, University of Vienna.

Her role as a social and cultural anthropologist within this project is:

  • Meta level & critical analysis: to provide historical and political context to the phenomenon of self-optimization and the underlying concepts of personhood
  • Empirical base: to provide ethnographic data through long term participant observations and hence situate individual “users” within a particular social and cultural context.

This approach underlies embeddedness of digital technology into everyday life and focuses on the interplay between concepts of personhood, framing of emotions and material culture of digital technology.