About

I’m communication scholar working at the Department of Communication of the University of Vienna. In the moment, my work focuses on method development for the structural analyses of Internet discourses within the research project “Towards an Analytics of Networked Publics”, funded by GfK Verein, Nuremberg, and in cooperation with GfK Social Media Intelligence, Vienna. In the last years I have been researching practices and dynamics of social media communication, with a focus (but not limited to) political communication. Prior to my university job, I’ve been doing research for the Austrian Ministry of Education on cyberbullying in teenage peer groups as well as digital literacy of high school students and their teachers.

My blog is mainly about my research and teaching work as well as some thoughts on digital media, stuff the Austrian media is also time by time asking me about for articles on social media and my other research fields. And because you need to know the field you are working on yourself (well, not the only reason), I’m quite actively using Twitter and Facebook by myself and look forward to connect to you. I used to have a XING Account as well (it’s still there), but I’ve actually stopped using it; but hope for new connections on LinkedIn, which I just started using in 2011, and academia.edu.


Dr. Axel Maireder
Department of Communication / Institut für Publizistik- und Kommunikationswissenschaft
University of Vienna / Universität Wien
Währingerstrasse 29
A-1090 Vienna, Austria
Tel: +43 1 4277 49375
E-Mail: axel.maireder [at] univie.ac.at